Indie music videos are usually either performance based, narrative based or a mix of the two. An example of a performance based music video is ‘I Bet You Look Good On The Dancefloor’ by Arctic Monkeys. This proved to be popular as it was their frist music video and it gave the fans a chance to see what they looked like performing, which you often don’t get with narraative based videos. An example of a narrative based video is ‘Come Back Home’ by Two Door Cinema Club. This features the members of the band going through repeat actions at the scene of a car accident and swapping clothes. Most indie music videos however tend to have a mixture of both narrative and perfromace. This is evident in ‘Cape Cod Kwassa Kwassa’ by Vampire Weekend which is narrative until the ending of the song where the band are seen playing performing on a beach.
Andrew Goodwin states that in most music videos the lyrics and music to a song reflect what is shown on screen. This is evident in ‘Watch the Sun Come Up’ by Example. This video is set on a sunny island which fits in with the music and the lyrics. The lyrics are also about holiday romances which is reflected in the video as it shows Example having a romance with a woman on a sunny holiday.
We have decided to encoroporate this into our music video by using the tone of the music to match the pace, setting and style of the video. We have also decided that some of the lyrics will match what is on screen. In the song we are doing ‘Sofa’ a line is ‘Hoody still smells of the beach bonfire’ so we have decided to have that scene set around a bonfire.
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